ADL Enterprise Pte Ltd was founded in 1988 with a vision to become a leading wholesaler in plumbing and bathroom accessories. With a deep understanding of the industry and a commitment to quality, we began our journey by sourcing the finest products to meet the diverse needs of our clients.   Over the years, we have established strong relationships with reputable manufacturers, ensuring that we offer a comprehensive range of high-quality products at competitive prices. Our passion for excellence drives us to continuously innovate and adapt to the changing market, making us a trusted partner for businesses in the plumbing and bathroom accessories sector.

To be recognized as the premier wholesaler of plumbing and bathroom accessories in Singapore and the broader Asian market. We aim to set the standard for quality, reliability, and customer satisfaction in our industry, fostering long-term relationships with our clients and partners.

At ADL Enterprise Pte Ltd, our mission is to provide our customers with quality plumbing and bathroom accessories at wholesale prices. We are dedicated to understanding the needs of our clients and delivering exceptional service through our knowledgeable team. Our commitment to innovation ensures that we not only meet but exceed our customers' expectations.

The Chinese name 益利来 is more than just a name; it represents the very essence of ADL’s mission and vision. Each character was chosen deliberately to reflect the values the company holds dear: * 益 (Yì): Meaning benefit or advantage, it signifies ADL’s dedication to providing products that enhance everyday living—functional, reliable, and durable solutions that bring lasting value to its customers. * 利 (Lì): Meaning profit or gain, it underscores the mutual prosperity ADL seeks to create with its partners, from contractors to retailers, by offering high-quality products that stand the test of time. * 来 (Lái): Meaning to come, it symbolizes ADL’s forward-looking vision, growth, and ongoing commitment to innovation, ensuring the brand remains relevant for generations to come. Together, 益利来 reflects a company built on the foundation of delivering benefits, fostering mutual success, and embracing a future of continuous progress.